Recently, MS Dhoni was seen in the capital to launch his new active wear lifestyle brand – Seven on Jabong. The number seven also happens to be Dhoni’s jersey number on the cricket field. The new collection comprises running, training footwear and apparel for both men and women. The price range starts from Rs.500 and goes up to Rs.4999.
L to R – MS Dhoni, Arun Pandey (founder Rhiti Group) and Rahul Taneja (chief business officer – Jabong)
During the event Dhoni mentioned his connection with number seven. He said, “Seven has been my lucky number. I was born on the seventh day of the seventh month. I became the captain of India’s ODI team in the seventh year of the twenty first century. I am happy to be sharing my lucky charm with you with my brand Seven by MS Dhoni. Fitness has always been one of my top priorities and is ingrained in the brand ethos of Seven. The ‘Seven’ ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle.”
Seven is a fitness and active lifestyle brand that fosters the free spirited youth of today. Rhiti Group is the retailing arm of the brand Seven. For more details visit here.